F.A..I.R , i am going to use fair to analise the mini advert.
http://www.youtube.com/watch?v=s9UlaKOIdZg
F = Form,
A= Audience
I = Institutions
R = Representation
Form -We can tell that this is an advertisement for the mini clubman and not just a clip showing a car because each of the cars seems to be doing tricks - one after the other. the Genre, it comes across as a bit action based with the cars jumping all over the highway doing tricks, and a bit thriller because it puts you on edge as your expecting the cars to crash.Audience - The audience it aimed at men and women but mainly men aged from 18 - 40 years.
Institutions -this can refer to the specific type of institutions this is youtube and how its part of google. Youtube is viral and therefore, it can reach everyone in most countries.
Representation - is the way the clip is represented to the audience, the way the clip is shown is that the cars do tricks almost implying that if you buy this car it may do tricks like this.
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