institutional context

- The ownership of  "The Only Way Is Essex" is Lime Pictures

- E4 , More 4 , Film 4 and 4Music and all subsideries of Channel 4.
-A synergy of channel 4 is that their website works with their TV shows to promote their film channels,and games for your phone 
- Channel 4 has converged TV and the internet together such as E4 on TV and
- Channel 4 is a conglomerate because they have the subsidiaries that branch off them, these are all well know and a few of them are: E4, Film4, 4Music etc. This essentially means that Channel 4 focus on cross media ownership - which means that  they start to focus on number of media outlets.
- Channel 4 is a publicly owned company and this means that it is a commercially funded public service broadcaster